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How to Develop Better Customer Experience

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In the next few years, customer experience is expected to take a leading priority over the price of a product, as the key brand differentiation.  86 percent of buyers are willing to pay more for towing service to experience a better customer experience as compared to pricing. Customers are expecting more from brands at every stage of their journey. The need to develop a unique and personalized journey is becoming more critical.

While customer experience continues to become more important, it is also one of the leading challenges that marketers are facing. With the increasing demand for seamless customer experience, marketers are deeply looking at artificial intelligence and aspects such as natural language processing to guide them in developing more effective content strategies that are based on informed insights about their customers.

Here are some of the ways you can use to develop a better customer experience with content intelligence.

Develop actionable insights based on customer data

To develop more effective content strategies that can help you better engage with your customers, you will need to have better insights. The use of artificial intelligence gives marketers the ability to pull in more sources of customer data that can give your business actionable insights to fuel your content strategy. Don’t always want to use analytic tools and think they will give you all the results you need. These tools have their limitations and may not be able to provide you with a comprehensive analysis of what your customers are responding to.

Enhance Customer Personas

As demand for more personalized experiences increases, you will need to know a lot about who you are engaging. While you may think you are targeting the most ideal customers for you, you may find yourself ignoring a very important audience segment that would be greatly interested in your products and services. Marketers need to have modern intelligence-based tools to deliver important insights and give you the ability to develop very comprehensive customer personas.

Maximize Reach

You will need to maximize reach through the right channels and at the right times. Try to figure out when and where to place, distribute and promote our content. Timing and placement can make a big difference between a successful campaign and a stagnant one.

Content promotion with the application of artificial intelligence can help you measure your performance.

Compare performance

In business, it is always a good idea you know where you rank. It can be very important you have an understanding of the performance of competing brands and how they engage their customers and prospects. With the use of artificial intelligence, marketers can have important insights on the performance of competition as well as the competitive strategies they are using.

Customers are becoming more accustomed to highly personalized experiences from brands and the ability to keep up with their promises. Marketing technology used some years back is never enough to be used in today’s world of marketing. Marketers will need to have modern intelligence and tools to deliver actionable insights that enhance client experiences.

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How to Write an Incredible Startup Marketing Budget

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As a marketer for any business such as commercial cleaning services, it is important you be critically aware of your budget and resources, and use all the financial information you have to make decisions. For any company to succeed, it needs to develop a workable marketing budget that put resources at the heart of the business, and teams can use the available resources to prosper.

When a company is at its founding stage, it can be quite confusing to determine its marketing budget. In some cases, marketing decisions are solely left to the duty of top management to make determinations and deliberations.

Startup marketing budget

Startup marketing budget outlines the money a new company intent to spend on its marketing functions. Startups generally factor in key expenses in their budget, such as the cost of advertising, technology, content creation and automation. A company need to figure out its gross profit and now much it’s ready to put towards funding its marketing budget.

Gross Revenue

Gross revenue is earned before any deductions are made. The estimated revenue refers to the number of expected earnings over some time. In most cases, startups spend around 11 percent of their revenue to fund their marketing budget. To find your gross revenue, all you need is to calculate your total number of sales. From that point, you can figure out how much you will need to spend on your budget.

For startups that do not have a gross revenue yet, they need to estimate how much they are expecting to make over a year, and use those numbers as their benchmark. The process of building any successful budget is based on revenue a company is expected to have.

When coming up with a budget for a startup, here are a couple of considerations you need to make.

Consider your technological needs. These will be aspects such as the cost of software, security and the IT infrastructure you will be required to build. Additionally, you will be required to commit some chunk of your budget to advance research and innovation for your business. If you are yet to discover your target audience, you will need to heavily invest on market research.  There are a couple of free and relatively inexpensive methods you can use to research to advance your market needs.

You will also be required to send a considerable amount of your money on business process automation. There will be services you will be required to automate, such as call centers, lead generation and CRM applications. Automating processes will be very important especially if you don’t have a lot of resources for your business.

You will also be required to commit some funds on production purposes. You will need to note all expenses that will go towards production, such as creating marketing costs, graphic design, photography and video. You can also decide to go for experienced freelancers who can deliver competent services for your business. If outsourcing saves you money in the long run, consider it.

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The Keys to Delivering World Class Customer Service

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If you have interacted with Fredericksburg towing service, you might be aware of how the business goes above and beyond to deliver exceptional customer service for its clients. Customer service is a crucial factor and a pillar that determines the success or failure of most businesses. Studies have shown that consumers believe excellent customer service is an important component that influences brand choice and loyalty.

Understanding world-class customer service

World-class customer service is a term covering customer service used to describe all services offered to customers that exceed customer expectations. Any business must invest in comprehensive training and provide excellent resources to service representatives to foster customer loyalty and promote customer acquisition. Studies have shown consumers responding to the fact that they consider customer service before deciding whether to buy from a company or not.

Here are a couple of strategies to use to deliver world-class service to customers.

Personalized services

You need to take a personal approach to each problem a customer faces, no matter its scale or urgency. World-class service is focused on people and not problems. If you have multiple customers with the same problem, never just take a universal approach to solve all those problems. However, try out solutions that are customized to each customer and give them all the attention they need.

Be Calm and Professional

While handling a customer, you need to remain calm, empathetic, and professional, regardless of how they are treating you. You should always do your best to separate emotions while exchanging with your customers. There are high chances you will interact with customers who will vent their frustrations with your company on a personal basis. You need to understand that they are not mad at you, they are only mad at the problem at hand.

Respond to inquiries quickly

One of the best ways to show customers you value them is by showing you value their time. When customers contact you, you should never leave them hanging. Ensure you are prompt in getting back to your customers. Ideally, connect with them immediately and solve the problem at hand. You can use automated tools such as chatbots to show your customers you have received their request.

Address other questions customer might have

You should preemptively address other questions your customers might have. While answering customer queries and interacting with a customer, you will become more accustomed to answering certain queries and solving particular problems. You will gain some form of knowledge and experience that makes you develop a feel for potential questions that might arise in the future. Leverage the use of your sixth sense to address issues that have not yet arisen. Doing so can impress your customers as it shows the level of touch you have with them.

A customer service department will not be complete if there is no feedback. You need to ask for feedback from your customers and do something with it. Ensure your customer service department functions as a forum for customers to directly address what your business could do better.

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